I’m James Loudon, and welcome to my personal advisory page. After 16 years of working in China, I moved with my family back to Europe in 2019 to be based out of Vienna and set up my own advisory firm in 2020 called Propeller Strategies KG (FN: 541632v | HG: Wien).

For two decades, I’ve helped senior executives navigate strategic priorities through confidential peer exchange and expert insight.

My primary engagement since January 2025 is Director of Key Accounts and Member Development, International at The Conference Board and work between Vienna and Brussels.

I’m on Substack to start a personal writing project in stealth mode called Augmented Ideas.

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Find my writing at Augmented Ideas: www.augmentedideas.com